Online business really make things easy for everyone. However, its not so easy or like a cake. In Pakistan online business also grows but i would say there is still huge potential you can find. Fortunately or unfortunately in Pakistan Daraz is like Amazon.
Having experience of more than 6 years on the date when I am writing this Blog. I like to share my experience with Daraz through blog. In coming blogs I will share with you the pros and cons of doing business on Daraz.
Whether you’re looking to sell clothes, electronics, stationery, dry fruits, furniture or handmade crafts, Daraz provides a huge marketplace to reach thousands of buyers. In this guide, I’ll walk you through step by step on how to start your Daraz business, in a very simple way.
Step#1: Understand the Platform of Daraz
Just before you go further or decide to work at Daraz, take a moment to explore Daraz as a customer. See what products are selling well, how sellers display their items, and what prices look competitive. This will help you out to:
- Identify demand for your product
- Understand customer expectations
- Spot gaps where you can stand out
The more you understand the platform, the better your business will perform.
Step#2: Register as a Daraz Seller
Now let’s start the practical first step;
- Go to Daraz Seller Center.
- Click on “Join Now” or “Sign Up as Seller”.
- Fill in your details such as name, phone number, and email.
- Submit required documents:
- CNIC or Business Registration Certificate
- Bank account details
- Product catalog or list
Once your application is approved then you will become an official a Daraz seller!
Step#3: Choose Your Products
This step could be before step no. 2 or no. 3. But better keep this in no. 3 and you know why? Because when you will get account you will know what are the updated commission rates of Daraz which would play big role for product you want to choose to sell. Here are some tips which will help you to choose your products which you want to list at Daraz:
- Start with products you are passionate about or have knowledge of
- Look for high-demand, low-competition items
- Consider pricing and profit margins carefully. And I would say very very carefully because its not so simple as it looks like. I will talk about this in detail in another blog.
Pro tip: Start small. You can always expand your product line as you grow.
Step#4: Things To Consider At The Time of Uploading Products
Of course attractive and logical listing will make a huge difference. Pay attention to:
- Title: Make it clear and descriptive
- Images: High-quality photos from multiple angles
- Description: Highlight features, benefits, and specifications
- Price: Competitive but profitable
Think like a buyer. Ask yourself: Would I buy this product based on this listing or not?
Step#5: Set Up Shipping and Logistics
Daraz offers Daraz Express for smooth delivery. You can either:
- Handover your products to Daraz and Daraz will deliver to Customer, or;
- Use the services of FBD (Fulfilled by Daraz) in which you handover your all products to Daraz and when order will come Daraz will itself pack and delivery the product.
Step#6: Launch and Promote Your Store
Once everything is ready, it’s time to go live.
- Share your products on social media
- Run Daraz campaigns or promotions
- Offer discounts for first-time buyers
Remember, visibility and compatibility of price are keys to be successful at Daraz. The more people see your products, the higher the chances of making sales and more the price is reasonable more chances that people will buy your products.
Step#7: Analyse and Optimize
Your business doesn’t stop at launching. Track your performance regularly:
- Check which products are selling
- Look at customer feedback
- Adjust pricing or product descriptions if needed
Continuous improvement is what separates successful sellers from the rest.
Conclusion
Remember starting a business on Daraz is not just about listing products or satisfying yourself. Its more than this. What I have share with you above its only procedural thing, believe me there are hundreds of things which need to be consider before considering to the start the business on Daraz and during the time when you are doing business. Because doing business on Daraz is not like what you see while sitting it from far away or being a customer.
Daraz handling of customers (buyers) is quite different then how they handle customers (sellers).
It also includes how you understand your audience, presenting your products well, and providing excellent service. With patience, effort and luck or destiny you can turn your Daraz store into a profitable online business.
It is rightly to say that start small and learn because you will experience such things on Daraz which might be very unprofitable to you if you go for big one. Because you are doing business on Daraz not independently, you are dependent and in the clutches of policies imposed by Daraz.
So be vigilant and be smart and keep reading my upcoming blogs.